Mindsparkle*

Stockholm Design Lab

N/A

DATE

April 27, 2019

EDITOR

Mindsparkle Mag

Moderna Museet Branding

This beautiful project of branding was designed by

Stockholm Design Lab

. Moderna Museet, Sweden’s national museum of contemporary art, opened on Skeppsholmen, Stockholm in 1958. Within just a few years it had developed an international reputation, with acclaimed exhibitions of works by Picasso, Duchamp and American Pop Art. When the museum was forced to temporarily close its relatively new premises in 2002 for repair and refurbishment, it took the opportunity to critique its own visual identity – and concluded that a change of direction was in order.