Mindsparkle*

Mofeel cover image

ECH Creative Agency

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July 28, 2022

Mindsparkle Mag

Mofeel

Ever since the first outbreak back in December 2019, millions of lives and occupations of the entire population have fallen under the severe destruction of COVID-19.

Looking on the bright side, the global pandemic is a boost to human awareness of their life quality; meanwhile being a motivation for the development of pioneering technologies, including smartphones, smart-watches, and facemasks that help with detecting threats and keeping one safe and sound.

Those inspirations led to the birth of Mofeel - a representation of their strong belief in a future where humans and technology all join hands, bringing the field of Community Health Care to the next level.

ECH Creative Agency optimizes and integrates the concept of minimalism in the design of Mofeel’s stationery. The logotype, which accounts for a large proportion of the design, is easy to be recognized and displayed in a variety of sizes and angles. They also make good use of negative space and pastel colors to stimulate the openness and freshness that the customers are looking for in a quality life.

ThuanAnPaper’s Magic Touch – Jade 180gsm (FSC) helps increase the sense of luxury and elegance in our products as they aim to maximize their valued customers’ satisfaction with the best and well-selected materials.

Inspiring from the concept of minimalism, the packaging design gives attention to the key elements such as logo, motif, slogan, and product image (illustration), making good use of negative space. Olin Rough High White 300gsm (FSC) by Arjowiggins paper is used in the mass production of packaging.

​​​​​​​​​​​​​​Additional credits Branding House ECH Creative Agency Creative Director: Roy Vu Graphic Designer: Minh Tien, Dong Luong Content Editor: Thao Ho, Lam Le Motion Graphic: Minh Tien, Phuong Anh 3D Modeler: Long Pham Photographer: C.Khoa, FER Concept

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