Plus
Menu
The Woork
N/AMarch 06, 2024
Mindsparkle Mag
The Woork developed a dynamic and unique visual identity for Moodly. To represent the emotional diversity a person can experience, geometric shapes the Woork re defined for each mood. Although the complete brand identity includes all of them, certain shapes are given greater presence depending on the product line, whether to feel calm or energetic.
In addition, each product line is associated with specific color sub-ranges, based on color psychology. This chromatic choice reinforces the mood that each product seeks to enhance. Complementing these shapes and colors, a photographic and illustrative style was defined, along with dynamic layouts that adapt from a The Woorkbsite to an app or packaging.
With Moodly, you will find the right mood to face your challenges. Each product not only enhances your mood, but takes you into a sensory experience that combines nature and science.
Creator: The Woork
