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Alexandra Francis
N/AMarch 16, 2023
Mindsparkle Mag
Branding project, by Alexandra Francis, for indie games publisher MoonCat Games. MoonCat was named after the founder's beloved pet cat, Apollo. Inspired by this Alexandra created a brand mascot, Apollo the cat, who will guide you through every step of publishing your game. The brand consists of a logo, guidelines, patterns, palette, illustration style, and logo animation. It was important that the brand moved, used before and after trailers, and fully show Apollo's playful personality as he leaps for the moon.
Creator: Alexandra Francis
