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Builders Club
N/AFebruary 08, 2018
Mindsparkle Mag
MTV commissioned Builders Club to rebrand their identity and help them rethink their visual language on television worldwide. Having decided on the theme, 'mood swing', Builders Club created animated characters, backgrounds and logos that represent a range of emotions such as love, sadness, trippy, relaxed, happiness and anger. The animations can be used in between TV shows and relate to the mood of content that is going on air before and after. 'What came out is a tool kit that MTV’s regional teams can repurpose for their daily programme - We worked closely with MTV Global Brand Design Studio to put all these pieces of the puzzle together'.
Creator: Builders Club
