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Brand Nu
N/ASeptember 17, 2017
Mindsparkle Mag
The rebranding for
was designed by Radim Malinic from
, featuring 3D models by
. Mutual Attraction is a London-based dating agency and matchmaking service that focuses on meeting people face to face, in the flesh, and stepping away from the screen. The new modern and playful
has a soft aesthetic with a colour palette of complementary pastel shades paired with neutral golden brown text. The logo design makes subtle reference to couples and matchmaking, with a circular design divided in half and filled in contrasting colours. The 'opposites attract' aesthetic is carried across the logotype, as the two words are displayed in opposite styles - lowercase and uppercase, and serif and sans-serif. The 3D imagery by Minchington makes reference to everyday familiar objects that depict activities and interests - such as films, art and dining - that could be shared between couples.
Creator: Brand Nu
