Nala Deodorant Packaging

Nala is a Canadian 'free-from' beauty line that marries science with nature, provides high quality, effective products, and encourages deep self-care.

Arithmetic

designed Nala's deodorant branding and packaging with a sleek yet playful aesthetic with a body-positive message.

'At the core of each of our design decisions was the brand sentiment:

“Care for yourself to love yourself, to lift yourself. Your love will lift others up”.

Our creative partnership with Nala is a union of shared values stemming from the deep loss that cancer causes. As a team; creatives and client, we have harnessed our pain to create a brand that tells the story of self-love to ultimately help others. Working to create illustrations of the human body, packaging and copywriting for Nala’s product line of healing and naturally derived deodorants allowed us to not only design but share one of our studios own ethos — the importance of self-care and choosing to self-indulge the human body & mama earth through nourishing and healing daily acts, the ultimate expression of self-love.'