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Unknown Friends
N/AJune 23, 2025
Mindsparkle Mag
Our friends at @thebrantco and food-content duo @Losdenam teamed up with us to turn their viral ¡Oh yeah! into a delivery-native sandwich brand. Guided by the insight that anything you love can live between two slices of bread, Unknown Friends crafted the playful name Ñamguchería and designed a visual universe built on bold, contrasting colors and a nostalgic mascot: Ñamgu, a doodled, smiling sandwich that doubles as seal, sticker, and shorthand for a smile between breads. The brand concept "Amor entre dos panes" (love between breads) comes alive through hand-drawn sketches of everything you love tucked between slices, while subtly nodding to Cris and Erwins real-life relationship. Finally, printed paper bags, sandwich sleeves, surprise Ñamgu stickers, and a thank-you card turn every order into a share-worthy "amor entre panes" unboxing moment.
Creator: Unknown Friends
