Back with beauty and cosmetics packaging, today we're presenting Neker. This brand adopted the name from Necker’s Cube, a perceptive illusion that makes us believe what we want to see. Moreover, it invites you to look for your desired style and communicate it in your own way. Its visual identity comes from Plus X's creative minds. 

The brand stands for valuing many individual characteristics and beauty. Its principal concept becomes the standard of all activities and reasons for the brand's existence. For its logo, designers aimed to cover every kind of beauty. So, they visually expressed that by using a gradual change from a Sans-Serif font to a decorative Italic Serif. The typography consists of different fonts, but it uniformly develops with the same ascender and height. On the one hand, NEKER’s English typeface is neutral and flexible, as it can easily apply to every format without losing legibility. On the other hand, the Korean typeface Sandoll Neo 1 has a great arrangement of black characters and white space within each module. So, it delivers a large amount of information legibly, even in narrow areas. The packaging consists of a simple look & feel as a whole. It states the brand's slogan and a perfectly executed color gradient for the boxes' surface. In addition, it presents Color-pool, which actively delivers various individualistic brand experiences to customers. NEKER’s brand application design develops simple yet varied moods in various media such as web and mobile, including packaging. Plus, its logo-centered simple layout and typeface offer differentiated brand experiences to customers via online and offline contact points by using the core property of the slogan.