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Jeonghan Lee, Changhoon Hong, Kyeongmin Lee
N/AAugust 04, 2023
Mindsparkle Mag
New Wave Seoul is a casual wine bar located in Seongdong-gu. Jeonghan Lee, Changhoon Hong try to create a new food culture of wine with Korean/Western/Japanese fusion cuisine. With this vision, They built our own brand experience and space of New Wave Seoul.
Seoul coexisting both the old and the new. The first offline shop is located in Seongdong-gu which reflects the trait of Seoul the most. They try to accommodate the city's atmosphere to the brand. New Wave Seoul try to be the brand that leads and becomes a benchmark of the culture that mingles food, drink, and many people.
Inspired by the U.S. famous drama [Orange is the New Black], they chose orange as the color of a new culture trend. Using the contrast of black and white enforces the image of the brand. To express the image of the fusion, modern wine bar, San Serif font was representatively used.
