This week we've been showcasing well-built visual identity projects, and this one is nothing far beyond. Next Family Wealth is a consulting boutique that offers support regarding generational inheritance. They asked Atto studio to create a forceful identity for their brand, and they wanted something to stand out and differentiate. Atto designed the coordinated image of Next Family Wealth, focusing on the concepts of support, simplification, and transparency.

Atto's creatives decided to use dynamic geometric compositions and evoking, with the chosen colors, the link with the Swiss territory, a relevant feature to the customer to fulfill the brief. These compositions present optical illusion playing with the negative space around the circle and lines used, which require a skillful and well-trained eye to design something balanced and so detailed. An appealing feature of this project is that its logotype changes its dimensions by flexibly saturating the width of the various supports from the page to the screen format. The way designers found to add the brief's transparency feature was by adding a clear plastic sheet as the front cover with the logo printed on top. Altogether, Next Family Wealth's branding design has a unique imprint featuring impressive layouts and beautiful color composition.

Atto is a visual design and communication studio born in Milan in 2013 through the partnership of two professional graphic designers. Sara Bianchi and Andrea Zambardi. They always work in close collaboration with their clients, establishing themselves as active parts of the process. Their design service goes beyond visual communication, thanks to the professional's partnership with the studio. Above all, they believe that culture generates culture.