For an orchestra to sound harmonically every player needs to know its place and timing. Likewise is this rebranding project, including a brand strategy for the National Youth Windband of Switzerland (NJBO). The new visual identity of the orchestra conveys values such as young, motivated, dynamic, leading, and talented, among others. It is built around the orchestra's brand promise: 'We overcome borders'. The creative mind behind this masterpiece: Mauro Simeon

The NJBO has been overcoming borders in various areas for a long time: the musical borders of the young people, regional borders within Switzerland, linguistic borders between their four national languages, the borders of Switzerland with international conductors and competitions abroad. The N stands for national, which works across all four national languages. The round side and the angular one symbolize the connection between different elements and diversity gained by overcoming borders. Also, another way to express the band's strong along the visual identity is through stretching letters horizontally as union symbols, like bridges connecting distant places. Similarly happens to the logo.

The orchestra's new identity conveys precisely this core via various graphic elements in a modern and clean style. The use of the color palette chosen identifies with a youth, full-of-life attitude representing the Swiss national band performers. Continue scrolling to watch more about this tuned composition ;)