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NMJ modelling school cover image

Igor Kolomiiets

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October 03, 2022

Mindsparkle Mag

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NMJ modelling school

NMJ is a network of Modelling Schools for kids and teenagers in love with fashion. This positioning served as an inspiration for Igor Kolomiiets, a Kyiv-based brand designer, who updated the visual identity, slogan "stay in love" and visual communications to convey the heartwarming and naive feeling of being in love. In love with fashion, modeling, and self-expression. In love with life and NMJ.

The idea has been expanded further with romantic photoshoots and posters depicting models in love done by Secret Production in cooperation with NMJ. From the design standpoint, the identity is dynamic and modular with a set of design elements and emphasis on the NMJ logo, to gradually shift the brand's recognition from the full name to the abbreviation.

Designer: Igor Kolomiiets, Photographer: Karina Rulkevich, Style: Nelly Drako

Creator: Igor Kolomiiets

brand branding fashion idenitty identity igor kolomiiets logo modelling modern neon nmj school
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