Mindsparkle*

Monish Khara

N/A

DATE

June 19, 2022

EDITOR

Mindsparkle Mag

NNN Branding

Noise Noise Noise, or NNN, is a specialized retail design and brand activation studio with a global perspective and a localized touch. They work with brands to create environments and activations that challenge the normality of everyday retail. The brand asked Monish Khara to design its visual identity.

NNN’s architecture concept features bold form, and its materiality is juxtaposed - the soft with the hard, the matte with the reflective, the new with the old, angular vs. linear line. The Art Direction and photography chosen reflect this feature. NNN was looking for a rebrand that helped express their distinct design language along with their bold personality. The solution lies in the typography, with a bold and expressive face that acts as the microphone for NNN’s unique work. Many thanks to Blair Cooper of Noise Noise Noise Studio for her excellent creative vision with this project.

Additional credits Subtype Store Photography shots by Arnaud Domange