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Atipus
N/AJune 18, 2022
Mindsparkle Mag
Nobles i Guillotines are ancestral Pét-Nat wines that are produced naturally without sulfites or additives.
Based on this historical method and seeking a broader audience, Atipus Barcelona decided to move away from the classical universe of the alcoholic drink and, with the idea of overthrowing the established, they looked back to the French Revolution as the most emblematic empowerment of people against power.
Slashing their design worked as a physical and metaphoric representation of breaking with the established. With an extreme deformation of classic and elegant typography and by dispensing hierarchies on the texts, they fleed from correction and reinforced its contemporary and provocative character.
This combination of elements resulted in a new visual language, leaning towards an unapologetic and optimistic attitude that invites people to discover new ways of enjoying a refreshing sparkling wine.
Additional credits Photos by Felix Ruiz
Creator: Atipus
