NUID Brand Identity

With less frequency but still one of the most iconic trends that shifted from digital to the "analogic" world: color gradients are what characterize NUID. The brand is all about cosmetics for women from 18 to 27 years old extracted from nature. Their products are skin-care and makeup. They want a simple branding logo, a little feminine along with modernity. So, NUID asked The Hidden Phantom to design its visual identity and stationary display.

Design

A simple text logo represents the modernity of display and printing, the letter N in italics along with the lightweight color set creates a feminineness. The whole brand is designed in a minimalist style, focusing on the core things to convey: feminine and modern. Designers nailed the project with stunning visuals and textures that appear in every piece of work they did with tons of sensibility to achieve balance. Plus, they came up with a super warm and aesthetic color palette that it's worth saving for future inspiration.