Kestrel Kitchen Nut Butter

Kestrel Kitchen reached out to Zeki Michael Studio to work on their nut and seed butter blends. Also, they were aware that many nut butter brands already in the US market were focusing on commercial branding with realistic and traditional nut illustrations.

The decision was to take on a different approach, and it was contrary and ambitious in this packaging project. After many conversations between Zeki (Creative Director and Designer, Zeki Michael Studio) and Mackenzie (founder of Kestrel Kitchen), both sides decided that each and every nut butter product in the Kestrel Family should feel different from each other. The focus was to create something clean, fun, and playfully unique. Inspiration came from birds and their relationship with nuts and seeds. Each bird has a different character, but all give joy and spread a positive feeling to their surroundings. With this fun idea, Zeki Michael Studio created a tasty and positive brand identity and illustration/label system featuring six bird types; Redstart, Goldfinch, Quetzal, Sunbird, Sandpiper, and Ibis.

Lately, we love how, in the end, we all go back to our roots and bring out the best of it. For instance, Kestrel Kitchen's new look and feel stand out from the rest as the creative team in charge made its own path in the market.