Mindsparkle*

Olivia Ashworth McDonald

N/A

DATE

May 24, 2020

EDITOR

Mindsparkle Mag

OAM Design Co.

Olivia Ashworth McDonald created OAM Design Co. As a holistic visual storyteller, OAM Design Co. provides creative brand strategy and design that delivers charismatic business solutions, no matter how big or small.

Creating my own mark, I wanted to convey a fresh, minimal aesthetic and a character driven nature, representing my core design values: Humble, Bright and Playful. The logo portrays the changing pace of design: thinking outside the box and viewing ideas differently. Agility, and adapting to change.

Repetition of circular form and organic illustrations represent a personable and gentle style, whilst the colour scheme through a range of soft and vibrant tones, portrays a clear and warm personality.