Mindsparkle*

Futura

N/A

DATE

August 07, 2018

EDITOR

Mindsparkle Mag

Obé Corporate Design

Beautiful corporate identity for the fitness app Obé. Design created by

Futura

, in Mexico.

Obé is an app for online exercise routines and classes. Futura's task was to give its branding a refreshment and an upgrade. The studio created a design that communicates the power and innovation of the brand, it makes it stand out from the conventional training programs with an avant-garde and highlighted look.

The inspiration: James Turrel meets Dan Flavin. Futura created a powerful visual image: fresh, bright, fun, strong. It reflects energy with powerful and stimulating colors, dynamic forms performing together to compose a feeling of dynamism and transformation. The studio created Turrel inspired color gradient and iridescent texture. Combined with experimental and fun editorial design, it creates a dynamic brand, giving an illusion of constant movement.

Obé, sing the body electric.