Ocean&Forest is an environmentally friendly home clean products brand. Founded by doctors from Ivy League Universities, they adopted world-advanced cleaning technology to develop a new natural cleaning method. Their product contains natural food-grade ingredients and active oxygen that can safely sterilize and decontaminate items. As a revolutionary brand breaking through the traditional cleanser market, Ocean&Forest wants to be different from other cleanser brands but close to the new generation of consumers. Therefore, they asked IBEA Design to create their visual identity and packaging design.

The identity system represents a natural, friendly, and innovative brand image. Ocean&Forest advocates the value of caring for people and the environment around us. The Symbol comes from the ampersand(&) mark, which stand for the connection between nature and human, between every family member. 

The packaging is environmentally friendly by employing sustainable packaging and recyclable materials. The solution to reducing the plastic pollution caused by all kinds of cleanser packaging is to provide high-quality reusable packaging and convenient refill sets for consumers. The packaging system includes reusable metal cans designed for water-free detergent powder, refillable plastic bottles for liquid cleansers, and refill packaging for all products. The packaging design is consistent with function information labels and series colors to distinguish products.

Additional credits Brand Strategy and design: Iris Fan Chinese Logotype: Guohao Yuan Copyright: IBEA Design