Ohne Distanz: Litauische Kultur in Bayern 2021

Today, we're taking you to Europe to showcase Ohne Distanz: Litauische Kultur in Bayern 2021. It's a cultural festival introducing Lithuanian music, art, cinema, and theatre in Bavaria, Germany. In times of isolation, the festival tried to look for a way to bring everyone closer and have creative dialogues without any distance. andstudio was creatively in charge of the festival's visual identity.

While many related festivals present themselves more or less the same—by showing the cultural program and disappearing till the next year—Lithuania wanted to finally stand out with its unconventional thinking while presenting its culture to establish a dialogue with others. The central concept for Ohne Distanz's project became distance. In the beginning, you can see that between the two titles, there is a distance - it shows a clear psychical, psychological, and social distance between Lithuania and Germany. However, a dense blob glues it together and forms a container for various cultural events. For that, designers created a representative visual metaphor: any distance can be filled with culture.

All in all, Ohne Distanz's branding offers a modern and trendy aesthetic for this multi-cultural project. We love when design crosses borders, not only disciplinary speaking but geographically.