Ola Visual Identity

Ola is a US stock investment platform aimed at people in Latin America (Colombia and Mexico) who want to access the US stock market, investing responsibly while learning from an engaged community. The platform was created to provide financial well-being to all its users through sustainable and secure economic access. Will Nunes was behind the brand's strategy and design.

The brand symbol combines a graphic shape inspired by the movement of waves, indicating the idea of progression along with the concept of community with the letter O present in the center. The result is an expressive visual identity that reflects Ola's brand strategy.

The movement present in the form of the symbol serves as a basis for the graphics of the visual universe, evoking tranquility, translating the meaning of the name into Spanish, and conveying the idea of sustainable growth with safety. Object Sans is Ola's main typography, and its geometric shapes help to create a contemporary, digital and simple look.