Amsterdam studio Design & Practice creates a new brand identity for Antalis’ flagship premium uncoated paper range OLIN.

The rebrand brings to life the commitment of Olin paper to the creative community by repositioning it with the goal to speak directly to designers and inspiring them. Olin has been a well-respected premium offset paper by designers and printers alike for years, and as the only brand exclusively owned by Antalis it is a vital brand in the offering of one of Europe’s largest paper merchants, that operates globally in almost all major markets.

Design & Practice analysed the existing brand and range to get a thorough understanding of the market and audience. The new brand identity has been designed with the creative community as its core – a desirable canvas to inspire ideas and bring to life creative dreams. With the intention to grow and expand the Olin brand into various ranges Design & Practice worked with Antalis to launch the first range of tools under the new name Olin Design. A collection of tools made in collaboration with state-of-the-art printers who push the boundaries of paper and print within the industry.

The new Olin Design Inspiration Pack celebrates the boundless creative possibilities of the Olin Design range through a set of collectible cards to be discovered and shared. The tactile qualities of the Olin Design range are revealed alongside cutting-edge printing processes which add a haptic experience to the tool and papers. Each of the 11 cards challenge your perception of paper through visually poetic designs executed through exquisite, refined and tactile print processes. Print processes including the highest quality and detailed foil, microstructures, embossings, special spot colours, overprinting, standard offset and die-cutting of the paper reveal the versatility and possibilities of the Olin Design range. “We wanted to create a tool that inspires designers to explore more experimental processes”.