Village Green have developed a new online portal with the Athlete Management team at sportswear brand On, representing top ranking global tennis champions including Iga witek and Ben Shelton. To help manage athlete brand commitments across their world tour circuit, Feliciano Robayna commissioned Village Green to bring together schedules, data analytics, performance stats and apparel feedback into a single platform to enable fluid communications between the brand, athletes and their support teams.

Inspired by visits to training courts on the world tour from Indian Wells to Shanghai On asked Village Green to develop a concept that reimagined the style and setting of the brands ideal tennis clubhouse. The powerful and intuitive interface helps reshape the onboarding experience for Ons expanding roster of athletes and is inspired by the concept of linking up athletes on-location and around the globe at their local training clubs.

Village Green shot and produced a series of always-on films depicting tennis athletes at training courts which were then reproduced using generative AI, to create a seamless loop of footage that serves as a backdrop to the On Tennis Club online portal.

Head of On Tennis Athlete Management Feliciano Robayna says: "Village Green nailed it! The online portal they created has been a game changer, both in streamlining our internal operations and bringing our brand to life in a way that feels both authentic and inspiring. Its sleek, easy to navigate, and thoughtfully designed to reflect the rhythm and interior world of tennis clubs, training courts and life on tour. The result is something that genuinely connects with our athlete community and product teams alike. Everything and more that we hoped from our latest collaboration with the studio."

Village Green is currently in collaboration with On to explore how the platform can be expanded and developed across other categories at the brand.

Credits: Village Green Studio Project Director: Seb Marling Design Lead: Peter Richardson Generative Video: Tom Wooton, Bob Jaroc Digital: James Homer