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Kira Bausch
N/AJune 27, 2022
Mindsparkle Mag
Onda Skincare's branding gathers inspiration from Mexico's various tropical botanicals. Clean and organic beauty is made with pure ingredients to evoke and retain natural beauty. Kira Bausch was tasked to design the brand's visual identity.
The brand name Onda - the Spanish word for wave - plays a leading role in the overall design and packaging. Water is the most primal and essential element as it stands for naturalness, youth, and beauty. The logo consists of classic, elegant lettering. A wave is integrated into the letter O of the word Onda, which functions as a stand-alone monogram and is used as a branding element in appropriate places. A light painted watercolor background, reminiscent of waves washing up on the beach, completes the look. Natural color shades further highlight the brand message and the naturalness of the product.
Creator: Kira Bausch
