Alphabet Design Agency was approached by OnePlus to revitalise and reinvent the packaging design system to create a vision for the future of all OnePlus products, from Smartphones to Accessories. The current packaging had a key problem across all SKUs. There was no consistency in terms of design and messaging. Meaning for the consumer, the information was confusing and there was a lack of connection across all products. The lack of a unified design system made it difficult for in-house teams to work on packaging new releases. Alphabet's goal was to create a unique and highly sustainable packaging design system that works across all touchpoints.

The goal was simplicity, for the in-house team, and for the consumer to understand. So Alphabet's solution is simple. The grid system is highly flexible and scales across any size and format to create a home for imagery and key messaging such as Brand Logo and SKU Name to live. Creating a simple solution to a complex problem allows the consumer to focus on what matters - the product inside. A primary goal was to establish a clear hierarchy, and allow the eye to focus on what’s important – the product. Alphabet Design Agency created a simple typographic system which outlines the OnePlus Brand Name, Product Name and relevant Regions. This is paired with simple, front-on photography for High-End products and highly functional keyline illustrations for the Essentials range, where the finish and the colour of the product are less important to see.

Alphabet Design Agency created a packaging guidelines document as an important resource for the OnePlus team to effectively implement the design system for future releases to come. They didn’t just focus on unifying the external design of the packaging, but the internal design too. Alphabet created a library of consistent templates for user guides, membership cards and warranties within the packaging components. The modular design system was designed with the idea of expanding beyond just the packaging. There is great potential for the system to work for campaigns and specific product releases. This allows the marketing for individual products to feel closely connected to the product packaging in your hands.