Ono Packaging & Branding

Are you already making plans for the summer holidays? Today's post aims to trigger some adventures this season. Soft cocktails by the sea, a lake, or a pool during the golden hour always sound like a top-tier plan. So, we're inviting you to join us with Ono's beverages. The creative minds behind their packaging and branding come from Unhide studio.

Ono is alcohol-infused sparkling water with subtle fruit flavoring. Hard Seltzer was not well known in Flanders, Belgium yet, but this start-up wanted to change that. The brand focuses on getting together with friends when the sun never goes down. With a vintage and clean approach, designers bring a modern style that communicates all the freshness that's inside the can. Then, we love the adventurous and casual aesthetic the art direction has. Plus, the packaging designs perfectly match the waves' white foam. The color palette reminds us of warm, almost sepia pictures from analogic cameras. Do those vibes pop up as well?

The brand's overall visual identity stands out for its simplicity and reaches the target audience that consciously opts for a premium drink with fewer additives. Do you still have doubts about what drink you will share the summer with?