Mindsparkle*

Studio Parallel

N/A

DATE

October 11, 2022

EDITOR

Mindsparkle Mag

OR Brand Identity

OR stands for On Rotation, a subscription-based rental service for kids clothing. Their mission is to reduce waste without compromising on style. OR stocks collections from brands like L.F Markey, the Simple Folk, and Mar Mar Copenhagen.

Studio Parallel was asked to develop the brand identity system, art direction style, website, and packaging. They wanted a look and feel that reflects their philosophy of waste reduction and minimal aesthetic.

As a result, Parallel created a logo that functions as a recognizable word marque and symbol. Its style takes on the clean aesthetic of the clothing by reducing down to the simplest of shapes, whilst bringing an element of fun and personality to the brand. This is further emphasized throughout the brand language, typographic treatment, and animation.