During the last two years, we've seen Marie Kondo's techniques everywhere on social media. Following this never-ending trend, Organdy makes home organization accessible and affordable for everyone, anywhere, anytime. Ephraim Joseph and his team were the creative minds behind this branding project.

So, Organdy used virtuality in its favor. For instance, an organizer will consult with you at your pace to create a custom organizing system that fits your square meters. The goal is to take the stress out of living your big life in your small space. Within this concept, Ephraim Joseph crafted a brand identity that resonates with hip city professionals who want a professional organizer to help them bring order into their homes. The designer helped create the brand strategy and visual designs to evoke an energetic and warm vibe for Organdy. The logo forms part of the brand's name and can work independently. The O represents a space or a home where the company will take action. Therefore, designers thought of an animation to explain this graphically, to create a tidy circle. The negative space in the circumference represents shelves, which we know are essential for storage.

Take this design post to encourage you to make that bold reorganization that will make your home glow! And if you have some doubts, now you know where to clarify them ;) We love the friendly and active tone the brand owns. It feels like your best friend is supporting you to take a leap of faith with your home decor.