As you enter through the gates of Orroland, you’ll be transported into a world of enchanting secrets and mystical woodlands. A beautiful landscape with three secluded self-catering cottages, Orroland is the perfect setting for getting back to nature and making memories that will last a lifetime.

Orroland Estate is a breathtaking place; however, owners Melinda and Robert never felt that the brand truly reflected what makes Orroland special. Kieran Reilly and his team wanted to capture the estate's character and set Orroland apart from other holiday cottages as a destination within Dumfries & Galloway.

Designers aimed to build a new narrative surrounding the brand to help attract direct and organic bookings removing the need for OTAs going forward.

The brand was inspired by the many sculptures and characters of Orroland. The estate feels “...like you are stepping into another world.” The idea of Orroland being a magical space led them to traditional fairy tales and book covers. The creative team wanted to bring this feeling into the brand and build their sophisticated fairytale for Orroland. 

The logotype takes direct reference from these book covers combined with the traditional, hand-crafted wayfinding signs found on the estate, where the warm, soft serifs resonate perfectly with their surroundings.

With many curated sculptures on the estate Orroland and art go hand in hand. The estate itself is situated near the artist town of Kirkcudbright. To complement our concept of a fairytale place, Kieran and the team commissioned local artist Liz Myhill to capture the colorful elements of Orroland through linocut illustrations.