Overto

The new brand identity by Hangar Studio embodies Overtos commitment to transparency, approachability, and refined professionalism. Overto simplifies mergers and acquisitions, creating opportunities and strategic alliances for business owners and investors.

Overto is open-minded, open to new opportunities, and transparent in their operations. These are qualities we reflected in the Overto brand mark, where layers of circles within an O create a sense of depth while maintaining complete transparency, embodying the values of clarity and honesty.

The name Overto, derived from overture, reflects the brands open and proactive approach to supporting businesses and investors as they navigate the marketplace and seize valuable opportunities.

The carefully chosen elements translucent logo mark, calming colour palette, and balanced typographycombine to make Overto stand out in the mergers and acquisitions space, creating a welcoming experience that invites openness and trust among business owners and investors alike.