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Palco Brand Identity cover image

Véronique Lafortune, Valéry Lemay & Emile Lord

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September 03, 2017

Mindsparkle Mag

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Palco Brand Identity

Designers Véronique Lafortune, Valéry Lemay & Emile Lord created the brand identity for Montreal-based Bar Palco. The establishment is described as a neighbourhood bar that embraces various forms of artistic expression including music, photography, and mixology through a program of socio-cultural events.

The branding emits a tropical and nostalgic vibe with a bright colour palette of primary colours and visuals of plant life and tropical fruits, combined with vintage photos and illustrations.

To counter this, the logo design is minimal yet distinctive with custom geometric typography.

Creator: Véronique Lafortune, Valéry Lemay & Emile Lord

bar palco brand identity branding branding inspiration design graphic design inspiration logo logo design logomark mindsparkle mag visual identity
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