Mooncakes are traditional of the Chinese culture, and after a week dedicated to Bakery due to the last edition of our Top 10: Meet in deepness to Paper Play's packaging design for gifting Moon cake boxes. We're conscious that the Mid-autumn festival has been left behind. However, we aren't leaving behind the protagonist project from the last Top 10 edition.
Featuring almost neon colors on a kraft box, it adds all the magic typical of this traditional celebration yet in a modern way. We love the way Paper Play thought of the unique experience of giving away moon cakes during the festival. Something that's really hitting these days is the unboxing experience after purchasing. We believe this gorgeous design is way much of a surprise :)
Creator: Paper Play