Today's color for our design selection is green. A new branding project features Parallel Consulting, an independent brand and talent partnerships consultancy. The business conceives two decades of experience on opposite sides of the industry. Two distinct business partners operating cohesively or independently to engage audiences with authenticity, Brands, and Talent. The creative mind in charge of the design is Tyler Hendy.

On the one hand, the Talent division secures brand partnerships and engages communities for the storytellers of tomorrow. On the other hand, the Brand side offers long-term narratives and culturally informed castings, rooted in an unparalleled understanding of today.

The brand uses a distinctive palette, featuring a forest green that is unique for the category. Parallel Consulting branding embodies the name, flexing across different media and sizes, always running in parallel. The space between the parallels or wordmark is for things to come together, much like the business itself. Parallel Consulting is a conduit for opportunity and value for both the storytellers of tomorrow and the world's most discerning and exciting brands. For the brand's launch, an OOH campaign was plastered all over East London, then shared on social. By directly inviting people to unlock the power of partnerships. Their talent roster for launch consisted of creatives such as Yinka Ilori, Tom Misch, and Kesang Ball.

Tyler Hendy is a creative designer based in London. He uses strategy, stories, and research to create things*, specializing in brand and identity. *Digital things, physical things, conceptual things, printed things, experiential things, heaps of different things.