The ChallengeWhether musing, making, moving, or shaking, Canadas number one selling non-alcoholic beer, Partake Brewing, inspires all to sip up life. Poised for growth and ready to enter US retailers Target, Whole Foods, and Costco, the company came to Designsake Studio asking for a refresh that could defend its award-winning liquid on shelf.

Designsake Studio design imperatives were clear; to create a modern, flexible system that could grow alongside their ambitions, bring pride, confidence, and shareability to a stigmatized category, and to push what the non-alcoholic beer category looks like rather than letting the competition define it for us.The SolutionUnfussy, friendly, and layered like their drinkers, the refreshed identity champions inclusivity, inspires confidence, and embraces the ebbs and flows of modern day balance.

Cans and carriers now have more room for what matters calorie count, format, and of course, a clever brand name. An evolved color palette distinguishes flavors and stirs up nostalgic beer cues. Classic and bold typography pairings deliver messages with clarity and conviction at every touch point.

A new geometric emblem gives shape to Partakes core experience principles of mind, body, and beer. It then transforms into an emotive, dynamic motion system indicative of the modern day drinkers search for balance.This new brand system is eye-catching on shelf, online, or in your hand. Whether at a backyard BBQ, a music festival, roller derby, tinkering in the woodshop, or playing scrabble at game night, Partake in it all.