Sandra Reichl designed IT'S A PASSION THING - a biannual magazine, celebrating aptitude and passion in creating a style of life. From the artisanal craftsmanship to the modern digital design and the serial entrepreneur – IT’S A PASSION THING offers a contemporary perspective on making ideas become reality. Focusing on the identity, personality, and individuality of those makers, IT’S A PASSION THING showcases inspirational people, stories, and products form all over the globe. the interviewees open their doors into their process, success stories, and failures.
With the 2nd Issue in shops, IAPT also released their first PASSIONATE EDITION: a bespoke blanket, that got released in collaboration with illustrator Roberts Rurans. (Editorial shot by Marko Mestrovic)
Creator: Sandra Reichl