LMNOP creative, a woman-run and operated design studio in Greenpoint, Brooklyn, created a visual identity & packaging system for Patterson Flynn, which offers a wide variety of beautiful custom and broadloom flooring solutions, and unique custom handmade rugs designed in-house and made by artisans worldwide.
The rebrand focused on modernizing its heritage brand, a brand for me today, including its name. LMNOP developed a system and language that exudes the level of attention, detail, and sophistication that matches the brand's quality service and luxury offerings. In addition to shortening the name to Patterson Flynn, LMNOP created a new visual identity that features high-touch collateral as nuanced as the rugs themselves while still allowing space to showcase the brand's curated collection.
Creator: LMNOP Creative