"Periods in Quarantine"

January Third designed "Periods in Quarantine". As pandemic panic-shopping hit a fever pitch, January Third worked with Nixit to get period care to as many menstruators as possible, giving away 100 menstrual cups. With each cup lasting 5 years, that's 500 years of period care.

This campaign was built for quarantine — during the time of quarantine. That meant no big shoots, no sets, no actors. In fact, it meant no live-action footage at all. Instead, January Third deployed some exceptional stills from photographer Aubrey Pick, and created lively 2D-animation using collage techniques and After Effects puppeting.

The result was something that felt aesthetically new while staying unquestionably quarantine safe. Ultimately, the work was cut as 9:16 Instagram Story ads, 1:1 dark ads and organic content for the brand's Instagram feeds. All of it was set against a head-bopping track by Boss Fight called "Sweep the Leg," which kept the internet (and January Third) humming along in quarantine.