Mindsparkle*

Nomad

N/A

DATE

April 28, 2023

EDITOR

Mindsparkle Mag

Pets at home

Nomad created a new visual identity for Pets at home. With over 450 stores across the UK, Pets at Home are without a doubt the nations biggest petcare brand. Over the years they've helped pet owners to be their best by adding veterinary care, grooming, insurance, a host of services and a foundation that helps pets in need.

They are the undisputed top dog of what they do. Although their world of petcare brands have grown in reputation over the years, they have also grown apart in recognition. The varied identities, naming and brand experience created confusion, and a lack of recognition back to the master brand.

The new structure unites everything through Pets, a brand name whose simplicity is its superpower and doubles down on its purpose of always doing what is best for pets and pet owners. The bold, new Pets logo serves as an anchor point for the world of sub brands to power up from, creating a team of brands that are stronger together.

Creator: Nomad

Always Doing What is Best Anchor Point bold Brand Experience brand identity Confusion foundation grooming insurance logo Master Brand naming Nation's Biggest Petcare Brand New Structure Nomad Pet Owners Petcare Pets at home Purpose Recognition reputation services Simplicity Stronger Together Sub Brands Superpower Team of Brands Top Dog uk Unites Varied Identities Veterinary Care