At the end of 2021, illo had the amazing chance of working with Pinterest to create Pinterest Predicts, the First Year in Preview personalized experience running on Idea Pins.

The experience lets pinners discover the trends that would inspire them in 2022, based on trend forecasting and everything you searched for in 2021.

Taking our Tarot-o-bot project as a starting point, Pinterest asked them to open a window into the future with an ambitious project mixing collage, animation, an immersive UI experience, and trend forecasting with a twist.

Firstly, illo creative team took Pinners on a digital journey pairing the ideas they've loved in the past with a fun selection of trends to look forward to in 2022. The idea was to use data creatively, using past user preferences to inspire what lies ahead, going from review to preview.

From immersive rabbit hole animations to whimsical collages and a good dose of quirky copy, they aimed to provide a one-of-a-kind, shareable experience within the Pinterest platform. And they didn't stop at that: they worked on a selection of 35 future trends, designing, animating, and writing a series of tarot cards with fun, punchy predictions to add to the whole future hype. Throughout the project, they sought to balance the brand's iconic identity with collage (collage art direction by Made Through) elements and bold color pairings, aiming to create an iconic, memorable experience for Pinterest users.