Pivot Brand Identity

Pivot, positioned by Shuka Design, is an online school established in New York in 2021 to help people to master a drastically new creative profession. Pivot educates by motivating and engaging in the community. The schools program includes online courses, lectures, and fashion seminars.

The brand identity metaphor is based on a lifelong learning thesis be brave, keep dreaming, and dream hard. Its never too late to change your career and life upside down.

Eclectic and vibrant visual identity is a graphic interpretation of the pivot meaning and the motto Turn your passion into the profession. The dynamic logo transforms into a rough application, and its elements spread throughout the entire design system. Features of different geometry, thickness, style, and color combine like a collage hand drawing, illustrations, portraits of teachers, subject photos, shadows, underlining and decorative typography of several fonts. Together it conveys the brands playful approach to education where curiosity, desire, and interest go first under a flag of lightness and feigned irresponsibility.