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The Pizza Affair Identity cover image

Futura

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June 05, 2017

Mindsparkle Mag

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The Pizza Affair Identity

When a French project's name is "The Pizza Affair", you cant help but think of a passionate game of seduction and an impulsive desire for pizza. This is why Futura disregarded fraternal love, and they full on gamble for packaging that incorporates erotism found in 70s soft porn, using suggestive illustrations that seek not only to accomplish an unforgettable pizza box, but also inspires actual lust for food. Packaging for "The Pizza Affair" is an invitation for seduction, an invitation to lust after pizza.

Creator: Futura

agency brand collateral colorful cool design designer futura graphic design identity mindsparkle mag nice packaging The Pizza Affair
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