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Yeye Design
N/AAugust 27, 2020
Mindsparkle Mag
Yeye Design designed Plantarium - a project by two girls obsessed with plants, (beyond current fashion) that consists of a plant and accessories store and a garden and landscaping design studio. The brand identity plays with the idea that plants are living beings that reflect a part of us, they are spirits of the earth that teach us to take care of it.
Their graphic solution strategy had two axes: simplicity and the mysticism of nature. On the one hand, the brand's stationery is a mix between typical shapes and organic elements, the oval, on the other hand the illustrations represent a kind of fantastic story, an ode to the spirits of mother earth. They took references from films such as Spirited Away by Hayao Miyazaki where the protagonist creates a fantastic relationship with the inhabitants of the forest.
They looked for a suitable solution for the scale of the client's business, At Yeyé® it is a priority to generate truly achievable projects, realistic in terms of the client's budget, so, in some way, the intelligent use of resources becomes the cornerstone to solve this commnutication problem.
Creator: Yeye Design
