It's Monday again, and some of us already started the week wishing it's Friday again. Or some others are just looking forward to taking a nap this afternoon, as it was impossible to get out of bed. We aren't talking about sleep for anything. Today we're featuring Plantule Pillows' branding project by Dmowski & Co.

The brand's concept is all about nature. As its name says so, Plantule's pillows are stuffed with a plant-based composition. They apply this green process in every product they offer, like quilts, yoga mats, and hot water bottles. We're in desperate need of this last item. Dmowski & Co. got involved in Plantule's zen mode and perfectly understood the brand's values. Relaxation is today's special, and creatives comfortably got along with it. They came up with a clean, renewed aesthetic for Plantule's logo as they added a monogram. It not only simplifies their whole concept but it helps brand recognition. Plus, they developed single-lined icons which extraordinarily identify its purpose. Also, typography was replaced with a bold, serif type following 2021's trends for curvy-styled ones.

Inside the pillows, you can find natural cereal hulls, which take any form to comfort you 24/7. These shells were used for art direction to inform the potential client about the brand's environmental compromise. The designers' warm concept presents a comfy look, modern and minimalistic. So, have you scheduled a twenty-minute nap between meetings for today? Cause we already did. If you're not sure about it, you should scroll down ;)