Mindsparkle*

Manual Creative

N/A

DATE

January 01, 2018

EDITOR

Mindsparkle Mag

Playa Beauty Branding

Launched in 2017, Playa is a collection of essential hair products that provide the best of both worlds: safety and performance. Each product is formulated to be different from anything else on the market, delivering results with fewer products. Playa products are crafted almost entirely with naturally derived ingredients, with small amounts of cutting-edge clinical elements so they perform as well – or better – than other products available. Manual Creative worked with Playa throughout 2016 and 2017 to develop brand identity, oversee copywriting and naming of product, photo art direction, website and packaging design for the 5 core haircare products.