Pokojovky Brand Identity

Pokojovky is a Prague-based green studio and e-shop on a mission to spread its love of growing and caring for plants with ease. They provide a carefully selected collection of fascinating, healthy, and undemanding plants, as well as plant care advice and education. And to launch their brand, they asked Kumi Studio, led by Domi Kramer, to design their visual identity.

The brand identity embraces each plant’s character and uniqueness. Playful in its use of shapes and colors, yet grown up in the way it presents itself, Pokojovky branding is sleek and elegant to contrast with the rusticity and organic nature of the plants themselves. The creative team chose a beautiful serif font that adds tons of character to the branding. Respecting the art direction, we are speechless. The sensitivity when taking the pictures is outstanding. There are a lot of lighting techniques done on set and post-edition. Textures are everywhere, but when the stationary pieces appear in front of the lens.

Pokojovky's overall aesthetic is more than on point! We're excited to see more of Kumi studio in the future :) Plus, take this as your daily reminder to take care of your greenery!