Polú Poké Hawaiin Restaurant Identity

Polú Poké is a Hawaiin Poke restaurant that has been working away behind the scenes to bring Poke to the common market. Poke is a raw fish salad, with its main component being sectioned/cubed raw fish. As a relatively new food trend that is about to rapidly become a new favourite, Polú Poké needed a new brand that matched their new vision. The branding by designer Caterina Bianchini is reflecting the company as a whole, including their values, what they do and show the companies personality. With a strong concept behind the logo design, the logo evolved into what became a visual stimulant that shows exactly what Poke is - a fish hook was designed that holds on either side the words Polu and Poke. The hook symbolises fish, the main component in the cuisine but also allows for a vertical logo to be created, something not often seen. With a clever, bold and unique logotype in place a simple strategic vision was created, and so was born the companies tagline "We've got you hooked."