PolyU Fashion Show 2021

Fashion Identities and some other trend-related projects. So to give closure to it, we're traveling to Hong Kong to present PolyU Fashion Show annually organized. The show aims to celebrate and feature creative and talented designs of graduating students. After they collaborated in 2017, Atelier Avocado was invited again in 2021 to create the show's visual identity.

The event works an unforgettable and rewarding experience for students, the industry, and the general public. So, it should have striking and captive visuals to attract and surprise its audience. For the concept, designers wanted to reflect the essence of clothes' molding and make it the center of the scene to showcase the end of an important event of a lifetime! Also, they aimed to represent the passion and talent with which they are now leaving uni. The decision of choosing molding as the centerpiece additionally features the basis of fashion's natural procedure, combining craftsmanship and manufacturing into a unique type of art form. The concept reflects in customized typography that goes grand and bold, adequate to PolyU Fashion Show requirements. And it appears in various collaterals and brochures that accentuate the quirkiness and uncompromising spirits found in the graduation pieces.

Congrats class 2021!