Primal Essence

Kindly Made Studio designed Primal Essence - a local handcrafted cosmetic brand in Amsterdam. The brand offers a wide range of cosmetic products, such as soap bars for your face, body and hair. All products are handcrafted and made from sustainably harvested plant-derived ingredients. The identity rebranding is made to attract a younger target audience.

Kindly Made Studio helped Primal Essence with the creation of a strong brand strategy and visual identity. Their strategy is focussed on the younger audience to grow the online presence of the brand. The product within the visual identity is leading in their design choices. As the soap bars are very colourful and differs, they chose to show as much as possible of the product in their packaging solutions. They choose to create a minimalistic design with clear messaging on the sleeve. The subtle pastel colours help to differentiate purposes of the soap bars. All sleeves are printed on sustainable paper and printed co2 neutral.