Prof. Dr. Steinkraus Branding & Packaging

Bridging Nature And Science

Prof. Dr. Steinkraus is the founder of the Dermatologikum Hamburg and has been one of the most renowned dermatologists in Germany for decades. His eponymous exclusive skincare range is aimed at a very demanding target group.

The packaging was developed hand in hand with the entire brand and its communication. The essential cornerstones are medical expertise and the latest research findings combined with the power of nature - which is manifested in the claim "Bridging Nature And Science".

The dermatological formula »TetCode4« forms the core of the products. The number four" plays a central role in the design - especially in the graphic form of the rhombus. The TC4 seal, blind embossing, and a pattern for interior printing are derived from the rhombus.

The general design language is technical, clear, and typographically driven in reference to the medical expertise. The four different sides of the packaging are special and give the packaging a high level of recognition and a wide range of decoration options at the POS.